Can Go Essay Example | Topics and Well Written Essays - 250 words

Can Go - Essay Example Marketing strategy is needed to be fulfilled by marketing director who should take care into account the product itself, the price for the product, its promotion and distribution. CanGo regularly renew their market strategy in order to keep the competitive advantage. Target market is classified into segments, which are psychographic, demographic and geographic, product related and behavioral. When the target market is identified, the company should build the right strategy to reach this market. There are many strategies but I would like to overview the one offered by Roger Best: â€Å"Select the target audience – the customers are grouped based on similar needs and benefits sought by them on purchase of a product. Identify clusters of similar needs – demographics, lifestyle, usage behavior and pattern used to differentiate between segments. Apply a valuation approach – market growth, barriers to entry, market access, switching, etc. are used. Test the segments à ¢â‚¬â€œ A segment storyboard is to be created to test the attractiveness of each segment’s positioning strategy. Lastly, modify marketing mix – expanding segment positioning strategy to include all aspects of marketing mix (Identify Target Market)†. Such strategy can help CanGo review its target market, advertising and pricing to satisfy the customers’ needs. Jack’s Memo: Employee and Product Flows in the Current Warehouse Layout. Retrieved May 28, 2014 from